Did anyone says cultural imperialism doesn't exist in today's world? Apparently NOT! It even exist in a form of GAME ! According to CNN news (March 6, 2009), it is quoted that "The latest U.S. attempt to win hearts and minds in the Middle East and Persian Gulf is a cell phone game called X-Life". From this, we certainly know that cultural imperialism still exists in today's world and apparently US is still finding a way to gain the hearts and the minds of people in Middle East and Persian Gulf. The U.S. State Department says the game is intended to bridge cultures and break down barriers. It also aims to show the United States in a positive light and illustrate U.S. values such as tolerance, freedom and respect of religious differences, says Manouchehri, CEO of MetroStar Systems.A little more about the game
The X-Life games are a series of smaller, interrelated adventure modules which explore one idea. How would your life have been different if you had chosen an alternate career? How would it have impacted you? Your family? The world around you? In each X-Life module, the player gets to try a different "X-Life" and rise to the top of that module’s featured profession. Do not hesitate to visit the official website of the game.
2 comments:
They want a slice of the pie in everything. Whatever they do is for their benefit of which I do not believe is healthy. No offence, but the Americans really need to see the world instead of just residing in their comfort zone. Other than being the domineering media powerhouse that everyone knows, they should allow more foreign media products into their domestic market as it aids in accumulating more world-aware citizens.
You are very very observant dude.
I didn't even realise that it is cultural imperialism at work through a seemingly harmless game on a cell phone. Looks like cultural imperialism has evolved via more subtle means.
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